Branding as an initial impression would seem to be an expensive process of any business. Due to this, many people associate branding with only top names in any industry. Like Apple, Google, Microsoft, Nike, Starbucks and you know the names.
Well, in reality this is not always the case. In fact, with proper research and thought you can also successfully establish a brand in low and affordable costs. I agree that branding costs money and not all small businesses are on a position to spend such capital just for the sake of branding. And it is understood that these small businesses do not have huge investments or funds to spend on.
In this case, there are few branding strategies that small businesses can adopt which in turn are literally inexpensive. So, in this article we will look at few of the best inexpensive and affordable branding strategies for small business. With that out of the way, let’s get started.
1. Register your business on Google :
One of the prime reasons and success mantra for any business is trust. In cases, when you refer some business name to your friends or relatives’ network then there are low chances of them opting for that business. Well, it is not like that you explained them halfway or just for your sake.
But they do not build trust just from your word of mouth. Word of mouth is a great marketing strategy and it works positively only when these wording come from a trusted source. And in terms of trusted sources on the entire internet you would not find better option than Google. Thus, go with Google and use it to expand your business.
Moreover, Google has quite great offerings in favour of small businesses. First of all, if you have a physical office then add it to Google Maps with proper information. Be it official name, working hours, services offered or so on. In further step, you can register your business under Google My Business app with standard and minimum charges.
Finally, do note that only registering is not all done. Indeed, it your consistency which matters a lot. This is why be consistent and genuine with all the information that you put on the internet regarding your business. Overall, help of Google is the right step of branding for any small business.
2. Take Advantage of Social Media :
Talking about internet, in modern world, social media is the big thing. Now that we are able to communicate from different parts of world, the credit surely goes to social media. And as a matter of fact, you personally do spend at least couple of hours of your day on different social media platforms.
Considering the strong user base and easy to learn techniques why can’t you take your small business to social media and have a wider coverage. Correspondingly, make sure that you take the best possible advantages of social media.
To begin with, just create an account on different social media platforms and this marks the first step of your branding. Next up, make sure that you post relatable and interesting content of your business in form of images, gifs, videos, etc.
Moreover, you can run a particular hashtag that stays common to all of your posts. Lastly, make sure that you remember the target audience for your business and design the content related to that.
Also, if you have any gifts or companions to offer then you might even conduct a massive giveaway through all of your accounts. By doing so, it creates a buzz of your business and will help you gaining a strong user base for further business. In the same light with Google, be consistent in social media teams regarding new announcements, replies to your customers queries and others.
3. Build an official website :
Now another great and effective way of branding is to build an official website. In the view of users’ website should be such a place where any new comer interested in your business can get the correct information.
Also make sure that you pick a domain name relatable to your business name and designing the website in clean and attractive manner. Now that you have build a website that’s not enough in true sense.
To emphasize, you need to constantly work on your website and think about various ways to make it better. First of all, to gather new users through your website you can publish blogs that relate and mark to your business. Moving on, you can even make a subscription-based newsletter to attract them to visit your website consistently.
At the end, make sure that you post true information regarding all of your products in a simple and easy to understand form. After all, if any user wants to seek the information about your product then they will definitely visit your website and this is where the things should be transparent and good to knowledge.
4. Make your ads associative to common people :
Not just words and specs on the website, also associative and interactive ads from your business make a lot difference. With the context of advertisement, many of businesses match it with spending on brand ambassadors, technical team, locations, etc.
On the contrary, your ads after all should feel relatable to the common people and their daily lives. It is true that you should present all of your exclusive features as a process of branding. But make sure that you represent the same in a more friendly and associative manner.
For instance, consider Google Pay, they never showcase the offers, rewards, cashbacks and other stuff in their commercials. In fact, they just create an environment that seems relatable to daily life of you and me. Thereby cleverly include Google Pay as an important manner in your daily routine life.
Hence, you got the idea. Just research a little and create such content in your commercial ads that include a factor related to daily lives. The major pays off with this method is that viewers feel and associate your business as right in their lives and it leads to effective branding.
5. Appreciate Customers Feedback :
In simple words, customer is the central part of your business. No matter how much you spend on different branding techniques if you fail to receive your customers then all of your efforts are of no use. This is why you should pay special attention to your customers.
Just consider that you have recently launched a new product into the market and it is doing pretty well. Sooner or later as customers start using it there may be some possibilities that some of them face few issues with the same.
In such a scenario make sure that you receive the feedback of your customers on a positive note. There may be some sort of error happened either from your side or from the users’ side. Just invest some time and analyze the actual errors or issues that were being faced from the customers. And with the meantime compensate the affected customers with some or the other sort of things.
6. Create your brand identity :
Straightaway, on the context of branding strategies this step is one of the most important ones. In order to begin with the branding, your particular business should have the brand identity. Now, brand identity is the face of your business.
In the process of elaborating things, brand identity can be achieved with various forms. These include logo creation, website design, packaging design of your products, business cards and many more. One thing to note in every form of brand identity is to maintain the common point among all the mediums.
These parameters can be anything. Be it your business logo, taglines or just the way of font of colours that you follow. It has to be same throughout the lot of your brand identity. To sum up, brand identity is the place where the planning of branding for your business even small business should start from.
Closing Words :
In conclusion, you have got few ideas that you need to work on to convert your small business into a complete brand with branding. With all the things considered, it is pretty clear that you should begin from the base foundation i.e., brand identity.
And frankly speaking, I have included this point at the very last intentionally. Now in order to create an identity and brand for your business you ultimately require a professional graphic designer. Because, remember, you are not the master of all the trades.
Also read more to help you choose the right graphic designer and tips to improve your decision.
On that note, make sure you visit my designer studio at here and my work profile here to know better. Looking forward to work with you in the graphic designing needs and let’s design something great together!